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In the 1970s, the late President of the UAE and Ruler of Abu Dhabi, Sheikh Zayed Bin Sultan Al Nahyan, developed his vision to advance the Emirate’s industrial sectors and diversify the economy away from its dependence on oil. He mandated what was then called the General Industry Corporation to plan and implement industrial diversification policies. The Company quickly made a success of its mandate and in 2004 it was re-incorporated as General Holding Corporation (GHC).
Today, rebranded as Senaat, the group is still successfully carrying out its mission to promote industrial activities in the Emirate of Abu Dhabi, with a particular emphasis on leveraging Abu Dhabi's advantages.
To be recognized for leading industrial success in Abu Dhabi.
Senaat creates, optimises and champions industrial assets, building on the natural advantages of the Emirate in order to promote industrial growth activities in Abu Dhabi.
The new brand reflects the evolution of the Company as we look to build on synergies and efficiencies within our maturing portfolio of companies in the latest stage of a journey which began almost 40 years ago.
The name Senaat – when the word is translated into English it relates to Industry - was chosen for its synergy with our vision and mission to promote industrial activities in the emirate of Abu Dhabi and highlights the role the Company is playing in the diversification of the overall economy. The brand also conveys our values which include being a collaborative, dependable, insightful and dynamic organisation.
Dynamic, Insightful, Collaborative, Dependable.
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